How to Activate BET on Roku, Firestick, and Apple TV: The 2025 Guide

You want to watch your favorite BET shows on the big screen. The BET app brings Black culture, music, and entertainment directly to your living room. To start watching, you simply need to activate your device.

This guide shows you exactly how to use bet.com/activate to link your streaming player.

What You Need Before You Start

Gather these items before you begin the setup process:

  • A specific streaming device (Roku, Amazon Fire TV, or Apple TV) connected to the internet.

  • Your TV provider login credentials (username and password).

  • A second device like a smartphone or laptop to access the website.


Activate BET on Roku

Follow these steps to get BET running on your Roku player:

  1. Press the Home button on your Roku remote.

  2. Scroll down and select Streaming Channels.

  3. Select Search Channels and type "BET".

  4. Choose the BET app from the results and select Add Channel.

  5. Open the app once the download finishes.

  6. Write down the activation code that appears on your TV screen.​​


Activate BET on Amazon Firestick

Firestick users follow a similar path to unlock content:

  1. Press the Home button on your remote to land on the main menu.

  2. Select the Find icon (magnifying glass).

  3. Type "BET" into the search bar.

  4. Select the app under Apps & Games and click Get or Download.

  5. Launch the app after installation completes.

  6. Note the unique activation code displayed on the screen.​​


Activate BET on Apple TV

Apple TV makes the process quick:

  1. Open the App Store from your home screen.

  2. Select the Search icon and find "BET".

  3. Click the Get button to install the application.

  4. Open the app from your home screen.

  5. Copy the activation code shown on the display.​​


Finish the Process at bet.com/activate

You now have the code. The final step connects your device to your account:

  1. Open a web browser on your phone or computer.

  2. Go to bet.com/activate.

  3. Enter the activation code from your TV screen into the box.

  4. Click Continue.

  5. Select your TV provider from the list (like Xfinity, DirecTV, or Spectrum).

  6. Log in with your provider credentials.


Your TV screen refreshes automatically. You can now stream full episodes and live TV immediately.​​

Troubleshooting Tips

If the code does not work, try these fixes:

  • Refresh the code: Codes expire quickly. If you waited too long, select Get New Code on your TV app.

  • Check the URL: Ensure you typed bet.com/activate correctly in your browser address bar, not a search engine.

  • Clear cache: If the website freezes, clear your browser history and try again.

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